Now it’s your turn to wear the story!
The wait is over. The streets finally have a voice — and it wears TUFF.
TUFF FASHION was born from the concrete streets — not runways. We come from places where survival is a mindset, not a trend.
TUFF represents the spirit of those who grew up with pressure, pain, and perseverance — and turned all of it into power.
Our name says it all: TUFF — tough, rough, but smart and focused. We design clothing that speaks for those who don’t always get heard. For the ones who had to learn the hard way. For the ones who walk with respect, grind with discipline, and carry the wisdom of the streets on their shoulders.
Mr V.IC
TUFF FASHION was founded by Mr V.IC who knows the streets not from stories — but from experience. Raised in an environment where being soft wasn’t an option, he learned early what it means to survive, to adapt, and to move smart. TUFF is a reflection of that journey — a brand built on hustle, self-belief, and street wisdom. Through every design, every stitch, and every collection, the goal is simple: To give a voice to the silent strength of the streets.
“If you’ve ever had to fight to be seen, to win, to survive — then TUFF is already in you. I didn’t create a brand. I created a symbol for all of us who made it through.”
Testimonials
Client Reviews
The quality shocked me o. Streetwear with premium finishing. TUFF is giving international vibes but with our own story
I wore TUFF to an event in Surulere, people kept asking me where I got it. Proud to rep a street brand from Naija.
Finally, a brand that speaks our hustle language. TUFF is for real ones. Anytime I wear it, I feel like I belong.
The fit is crazy! TUFF tees sit well on me, no rough edges. You can tell they paid attention to details.
